How we help

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Insurance Company Cross-Sell, Up-Sell

A large insurance and financial services company in Southeast Asia was seeking a solution for cross-selling its products to customers across the group. For operational, as well as regulatory issues, they had no central data warehouse that would allow a single customer view.

OneAnalytix addressed the problem with its big data platform at the center, accessing each businesses' database for relevant data. We use this information for

(1) advanced analytics to understand and predict what products the customer wants, when the customer wants them and what channel is most effective at reaching and converting the customer,

(2) campaign management functionality to implement marketing programs and monitor their effectiveness, and,

(3) reward and retain the most valuable customers through programs such as bundled pricing to encourage up-sell and cross-sell within a group company and across the group.

Our solution allows its users to better understand and predict what products its customers want, when they want them and what channel is most effective at reaching and converting customers.

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